V-Face: Downward Hog

V-Face was Dublin’s first vegan burger bar but it isn't just a place for diehard vegans. It’s somewhere everyone can dip their toe. Instead of using vegan advertising’s typical shock tactics to dissuade meat consumption, this campaign lightheartedly imagines what animals could get up to in their free time when you give them a break and choose a vegan alternative to your typical hot dogs, burgers, and nuggets.