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The end of the year marks a festive, feel-good time surrounded by love, happiness and gratitude. This holiday season, Kia partners with St. Jude Children’s Research Hospital to … read morespread holiday joy to the kids in a most inventive way, by creating an immersive experience that transports patients straight to the North Pole without ever having to leave the hospital. Kia’s year-end sales event “Season of Giving Back” campaign, created by Kia and David&Goliath (D&G), leans into the season of giving by giving the children at St. Jude and their parents a real time, magical experience of the joy and wonder of the holidays. The activation was captured in the :60 spot titled ‘Holiday Joyride’ which launched on December 8th, where we are transported to a winter wonderland where the kids adventure on a fun-filled joyride that stirs smiling faces and gasps of excitement as they journey to the North Pole straight from the backseat of a Kia EV6. The spot brilliantly captures real reactions to the bright lights and sparkly skies during the filming of the full, enchanting activation. As an added treat, Kia will release additional footage and a recap of the experience including reactions of all the kids and parents on social media, also, beginning on the 8th. To bring it all to life, Nexus Studios, directed by Factory Fifteen, was enlisted to help by constructing a virtual set 50 feet in diameter and 10 feet high comprised of 296 curved LED screens around a Kia EV6 inside St. Jude Children’s Research Hospital. The electric vehicle was equipped with four independent hydraulic compressors to gently lift and lower the vehicle to make it feel like it’s driving through a magical winter landscape, flying through the sky, and landing on the North Pole.
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Broadcast Producer Paul Albanese
Asistant Producer Dave Rowe
Managing Director Peter Bassett
Print Producer Elisa Atwood
Print Producer Ariadna Vazquez
Digital Producer Christian Colasuonno
Digital Producer Michael Van Pelt
Digital Producer Julia Minucci
Art Director Cara Nieto
Managing Director Lisa Tanner
Account Director Candace Logan
Account Lead Elissa Blanco
Account Executive Maile Connell
Account Executive Nicole Knueven
Head of Strategy Melissa Cabral
Strategy Director Kevin DeStefan
Strategy Director Kelly Slater
Strategist Kelsey Hillner
Strategy Director Jeff Cannata
Communications Planner Emma Merber
Product Director Mark McNaul
Director of Business Affairs Quynh-An Phan
Project Manager Amy Chiang
Project Manager Donna Alexander
Project Manager Hanna Kosinski
Production
Chief Executive Officer Charlotte Bavasso
Managing Director James Tomkinson
Head of Production Rachel Moss
Animation Producer Belinda Isaacs
Production Designer Laura Garcia
Line Producer Eric Brown
Production Manager Martin Lane
1st AD Sarah Fleming
Production Supervisor Tyler Antin
Production Vū Studio
Production Manager James Laurino
Operations Manager Brianne Dijamco
Post Production / VFX TRAFIK
Colourist Mark Gethin
Colour Executive Producer Meghan Lang Bice
Colour Producer Phoebe Torsilieri
Colour Assistant Nate Seymour
Post Production / VFX Jamm VFX
Flame Lead Mark Holden
Flame Artist Pat Muñoz
Flame Artist Benoit Mannequin
Nuke Artist Jake Brohringer
Flame Lead Tim Robbins
VFX Supervisor Jake Montgomery
Producer Lauren Johnson
Editorial Spinach LA
Managing Director Adam Bright
Executive Producer Jonathan Carpio
Producer Patricia Gushikuma
Producer Cristy Torres
Editor Juan Pablo Digenio
Edit Assistant Marshall Thompson
Edit Assistant Robby Salisbury
Music / Sound Barking Owl
Composer Barking Owl
Creative Director Kelly Bayett
Executive Producer KC Dossett
Sound Mix Matt Keith
Music / Sound Margarita Mix
Sound Mix Nathan Dubin
Executive Producer Whitney Morris
Executive Producer Paula Arnett
Managing Director Brian Frank
Animation Factory Fifteen
Production Manager Chris Barnes
3D Lead Ares Compagnoni
3D Artist Benedetto Bertozzi
3D Artist James Drummond
3D Artist Marisa Marques
3D Artist Vincent Filhine-Tresarrieu
3D Animation Ricardo David
3D Animation Hugo Rosado
3D Animation Tiberiu Irimia
2D Artist Luca Brenna
Compositing Alexey Marfin
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