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Mediahub, MullenLowe and New Balance have today launched Rewards Come To Those Who Run, a targeted campaign designed to inspire runners of all abilities to “runlock” the physical and … read moremental rewards of running. The campaign, which will go live across the UK, Germany and France, is built on the insight that anyone, regardless of ability and background, can unlock the physical and mental benefits of running. The creative will launch across D/OOH followed by Online and Social Video, as well as Digital Display, featuring New Balance lockers as a visual metaphor for the rewards that can be unlocked through running. The motif delivers intrigue and is a unique activation mechanic which can be used across communication channels and brand touchpoints, right through to retail. The Europe-wide campaign, teased by Hypebeast the week before launch, builds on this “runlock” theme with a Strava partnership and the launch of the 30 km in 30 days challenge. Runners are challenged to run 30 km in 30 days to unlock the chance to win prizes, including an entry to the 2023 New York City Marathon, bespoke training sessions from British Marathon Champion, Jonny Mellor, and a selection of New Balance running shoes and apparel. The campaign builds on the October promotion of their city running shoes (Fresh Foam X 1080 V12), their trail running shoes (Hierro v7) and their new offering (Fresh Foam More v4). Runners are challenged to discover more here: newbalance.co.uk/runlock.
read less...MullenLowe
Account Director Sarah Redington
Design Director Chris Jones
Designer Danny Flint
Producer Elliot Dollie
Agency Lead Claire Hollands
Retoucher Pete Stedman
MediaHub
Planning Director Alexandra Davies
Planning Director Bea Spring
Chief Client Officer Yasemin Worrall
Chief Executive Officer Ross Jenkins
Partner Suraekant Patel
Project Manager Sandeep Ahluwalia
Strategy Director Emma Fine
Production Profero
Designer Gavin Colwill
Copywriter Miguel Monteiro
UX Designer Stephanie Kemp
Project Manager Panos Papakostis
Project Manager Rachel Morcos
Business Director Lauren Gray
Production Kode
Executive Producer Jack Goodwin
Executive Producer Matt Fleming
Producer Rachel Rumbold
Production Supervisor Alice Hopgood
Production Making Pictures
Photographer Elliott Wilcox
Producer Jesse Stagg
Producer Samantha Thompson
Post Production / VFX Absolute
Producer Ollie Ireland
Producer Sarah Maerz
Colourist Matt Turner
Flame Artist Av Bains
Flame Artist Katie Rhodes
Nuke Artist Tommy Coulter-Liston
Editorial Trim Editing
Editor Ross Hallard
Music / Sound MullenLowe Group UK
Composer Dan Weinberg
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