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New Balance: Rewards Come To Those Who Run
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Mediahub, MullenLowe and New Balance have today launched Rewards Come To Those Who Run, a targeted campaign designed to inspire runners of all abilities to “runlock” the physical and mental rewards of running. The campaign, which will go live across the UK, Germany and France, is built on the insight that anyone, regardless of ability and background, can unlock the physical and mental benefits of running. The creative will launch across D/OOH followed by Online and Social Video, as well as Digital Display, featuring New Balance lockers as a visual metaphor for the rewards that can be unlocked through running. The motif delivers intrigue and is a unique activation mechanic which can be used across communication channels and brand touchpoints, right through to retail. The Europe-wide campaign, teased by Hypebeast the week before launch, builds on this “runlock” theme with a Strava partnership and the launch of the 30 km in 30 days challenge. Runners are challenged to run 30 km in 30 days to unlock the chance to win prizes, including an entry to the 2023 New York City Marathon, bespoke training sessions from British Marathon Champion, Jonny Mellor, and a selection of New Balance running shoes and apparel. The campaign builds on the October promotion of their city running shoes (Fresh Foam X 1080 V12), their trail running shoes (Hierro v7) and their new offering (Fresh Foam More v4). Runners are challenged to discover more here: newbalance.co.uk/runlock.
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