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Experiential
CIBC: Financial Stress Companions
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Courage’s first work for CIBC features an experiment pairing dogs with clients to help make talking about finances a little less stressful. Studies show money is the top source of stress for many Canadians. And while this stress can be debilitating, causing many to avoid thinking about finances altogether, the best way to overcome it is by having some real talk about it. So, CIBC did something to help make talking about money just a little less stressful. Enter CIBC ‘Financial Stress Companions’, an experiment where the bank brought in therapy dogs to sit with and comfort clients who had been putting off talking about their finances.
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