Endagered Wildlife Trust: Lions

South African sports teams usually use an animal’s name as part of their club name – Gauteng Lions, Free State Cheetahs, Nashua Dolphins, etc.

With the help of The Times newspaper, TBWAHuntLascarisTequila strategically placed “articles” in their Monday paper’s sports section during the Super 14 season.

Upon closer inspection, the reader would realize that it’s actually an article around the plight of the ragged-toothed shark or whatever animals was the focus of the week.