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Betway: For the Sport of It
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Betway, a leading global online betting and gaming brand, partnered with full-service agency Deutsch New York on its first US marketing campaign, 'For the Sport of It'. In the US Betway is powered by Digital Gaming Corporation, a division of Super Group (SGHC) Limited. The campaign immerses fans directly into their favourite games by placing bettors right in the thick of the action. The 50-second spot, which coincided with the state of Ohio opening its sports betting category, spotlights how spectators live the game, paying close attention and on the edge of their seats or glued to their phone screens and exuding passionate emotions as a result of every play. The spot explores how it’s not so much about the cash prize, but the sense of community that betting builds around the game that attracts fans.
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