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Betway: Temple
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Betway, the global online betting company, has launched the second of two new episodes under its 'For the Love of the Game' platform, taking inspiration from the golden age of cinema. 'Temple' follows 'Lair' in dramatizing the 'For the Love of the Game' campaign thought, that when the game's on everything else is a mere distraction. To quote the late great Bill Shankly, 'Football's not a matter of life and death. It's far more serious than that'. Both episodes were produced using Above+Beyond's Modular approach. Hanna Maria Heidrich, the director of the ads, is one of the hottest directors breaking into the UK, following her work on acclaimed campaigns for Trivago and Stella Artois.
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