TV ad: Sony: Tumble

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In this VFX-driven :60 branding spot from Anonymous' Andrew Douglas out of 180LA in Los Angeles, a film crew shoots rock climbers atop a treacherous snow-filled mountain when suddenly the Sony professional movie camera comes unglued from the DP's grip, tumbling hundreds of feet below, shattering into thousands of pieces on the rocks. With the aid of LA-based The Mill, the camera pieces reassemble into the form of various Sony products such as a laptop computer, HD camcorder and Blu-ray Disc™ player. As the electronic devices travel further down the mountain, they again shatter against trees then are put together into new Sony products. The devices eventually make their way into a user's home and reassemble into the world's thinnest OLED TV.