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To create awareness and excitement for Sony’s new in-dash A/V navigation systems with TomTom technology, 180LA created a digital campaign that includes two entertaining music videos … read morefeaturing a mash-up of music and navigation.Sony’s new navigation systems are their first ever in-dash offering for the U.S. market, and feature some of the most advanced music, navigation and video technologies available today.The rock ballad and R&B style videos use lyrics like “Head north on Sepulveda…. You missed your turn. Recalculating Route, Recalculating Route” to entertainingly remind the viewer that they don’t need to purchase two different devices to enjoy the benefits of music and navigation.Directed by Grammy Award Winner, Trish Sie who is known for her work with OK Go’s “Here it Goes Again” Treadmill video, the videos by fictitious bands “GPyeS” and “La Route” launch November 1st.“All of us at Sony wanted to find a creative way to show, through this campaign, that music and navigation can come together in a surprising and entertaining way,” said Su-Ren Neo, Brand Manager with Sony Electronics. Gavin Lester, creative director at 180LA added, “The videos target 22-49 year-old women and men who take their digital music everywhere but are looking for a dependable, quality way to play their music and videos in the car.”
The campaign includes radio, flash and rich media video banners.
read less...Campaign: AVN
Spot: Rock Ballad and R&B
Agency: 180 Los Angeles
Client: Sony
Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Gavin Lester, Ari Weiss
Copywriter: Laura Mulloy
Art Director: Amy Servidea
Executive Producer/Managing Partner: Peter Cline
Producer: Dave Stephenson
Digital Producer: Daniel Laiblin
Group Account Director: Kelli Stam
Account Manager: Mike Slatkin
Production
Production Co.: Bob Industries
Director: Trish Sie
DP: Andy Kebo
Executive Producer: T.K Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Producer: Diane Castrup
Production Designer: Paula Good
Stylist: Heather Zweigel
Casting Company: Craig Colvin Casting
Casting Director: Craig Colvin
Shoot Location: Los Angeles
Shoot Date: 10/12 - 10/13
Editorial
Editorial Company: Lost Planet
Editor: Bruce Herrman
Executive Producer: Gary Ward
Producer: Sherwin Shilati
Assistant Editor: Jason Dopko
Completion/Special Effects:
Online/VFX: Liquid VFX
Smoke/Flame Artist: Jim Bohn
Producer: Terry O’Gara
Recording Mix
Recording Studio: Eleven Sound
Mixer: Scott Burns
Asst Mixer: Ben Freer
Executive Producer: DJ Fox-Engstrom
Music
Music Co: HUM Music
Composer: Jimmy Hahn
Creative Director: Alex Kemp
Executive Producer: Debbi Landon
Producer: Scott Glenn
Client Credits
Senior VP of Marketing: Stuart Redsun
Sr. Marketing Manager: Ken Byers
Marketing Manager: Su-Ren Neo
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