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No one plans a crash, but how many of us stop to think about what we need to do to avoid one when we embark our own everyday journeys? This cinema spot shows two different households as they plan their own ‘every day journey’. Each realistic scene is broken by a grieving loved-one delivering an emotional premonition of two-worlds colliding, before snapping back to reality as they leave. A reminder that most crashes happen when we least expect them.
Credits
Other credits
Road Safety Commission
Client: Rebecca Hamilton, Director Policy & Programs
Client: Joanna Hynes, Strategic Communications Officer
Client: Alisia Mumby, Campaigns Officer
Client: Kirsten Brent, Digital Communications Coordinator
The Brand Agency, Perth
Executive Creative Director: Dean Hunt
Senior Art Director: Niall Stephen
Senior Copywriter: Dan Debuf
Creative: Lachy Banton
Head of Brand Strategy: Hannah Muirhead
Account Management: Evan Murie, Brendon Lewis, David Svarc
Production/Design: Dan Agostino, Katrina Clayton, Angelica Garland, Marcie Greenall, George Cooke, Julian Farnan
Production Company: Clockwork Films & King Street
Executive Producer: Katie Trew
Senior Producer: Alan Robinson
Producer: Rylee Bannan
Production Coordinator: Rebecca McCarthy
Director: Armand de Saint-Salvy
Talent: Warren Lyons, Cassie Young, Delilah Pettily, Michael Rainone, Alex Arco and Taika Morrison
Continuity: Melissa Hayward
1st AD: John Fairhead
DoP: Patrick O'Sullivan
First AC: Paolo Feliciano
2nd AC: Amelia Rose
B Cam: Elliott Nieves
B Cam First AC: Meredith Lindsay
VTR: David Attwell
VTR assist: Mason Truong
Gaffer: Dan Spriggs
Best Boy: Arif Defty Rashid
Elix Assist: Chris Martin
Elix Assist: Erin Guy
Key Grip: Greg McKie
Grip Assist: Clint Lawrence
Grip Assist: Tim Green
Sound Recordist: Gavin Repton
Boom Op: Ben Cowman
Art Director: Murray Edwards
Props Buyer: Kaylee Higgott and Sally Phipps
Art Assist: Darrell Beck
Wardrobe: Maria Papandrea
Wardrobe Assist: Hannah Letizia
Hair and make-up: Kate Farmer
Location Manager: Claire Burton and Rachel Hawkins
Unit Manger: Jakob Grasa
Production Assistant: Leslie Hornong
Audio Post: Cue Sound
Sound Engineer: Mike Fragomeni
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