Opera New Zealand: Maccas - The real King

'Meet the real King'
NZ Opera was at a crossroads. With an audience in its golden years, we needed to expose new audiences to the visceral power of Opera.
But how?
By hanging where they hang.
To promote their latest production of Macbeth, we created provocative OOH outside selected McDonald’s and Burger King restaurants across Auckland – urging diners to come and meet the real King. Feisty and attitudinal, yes. Old-school, nope.