Sanlam: Zesande

The Sanlam Group is pushing the boundaries of financial education with a ground-breaking campaign from King James. LI:FE of Confidence tells the story of Zesande, a digital avatar who lives out her entire life in just 24 hours. The idea was inspired by the insight that many of us don't plan for our future because we can't imagine it.
Agency: King James (Part of Accenture Song)

This is one of the key reasons that we opt to live in the moment rather than plan for the future. By helping people connect with their future selves, the group hopes to encourage more South Africans to take financial action at pivotal life moments. Zesande’s life takes place in the metaverse where possibilities are endless. She realistically ages over the course of a day, learning lessons each hour linked to key life stages.