Sanlam: Lives of Grace

King James, Cape Town has created an interactive audio drama on Facebook Messenger and WhatsApp for Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term consequences of her choice.