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Top 6: August 22nd 2018
Interactive
Lazada: Love
Top 6: August 22nd 2018
Something strange has been popping up on suggested shopping items on one of Asia's largest e-commerce sites Lazada recently. It wasn't a pair of leather flats, not a bottle of mineral oil. It was "Love." Love is something that's been elusive for a lot of people and there it was for sale on your computer screen. On Lazada "Love" can be bought for only P143. Plus, it comes in a variety of hues and hip patterns. "Love" has some interesting features: it can last a lifetime but has no warranty (take the risk, says the seller), and it's compatible with everybody. "Love" turned out to be a creative declaration of support for the LGBTQIA+ community. It is a campaign championing the continuing education of LGBTQ rights among Filipinos not just during Pride Month but every day. See: https://www.lazada.com.ph/-i232423618-s313628772.html?urlFlag=true&mp=2 Agency: Publicis JimenezBasic Manila.
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