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Klarna: Spread The Cost
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Klarna, the leading global bank, payments and shopping service, today announced the launch of its global multimedia campaign starring Y2K icon Paris Hilton, in collaboration with Hilton’s next-gen media company, 11:11 Media. The campaign features Paris in a series of films responding to Klarna’s flexible payments and shopping app features with her newest catchphrase, ‘That’s Smoooth,’ proving that even the most experienced shoppers are impressed by Klarna’s elevated shopping products. Directed by Ukranian Grammy Award nominee Tanu Muino, best known for her work with musical artists Harry Styles, Cardi B, Lil Nas X and Lizzo, the ‘That’s Smoooth’ films are set in a dream-like Klarna world featuring elements of sophistication, playfulness, and a nod to Y2K fashion. The accompanying campaign stills were photographed by Adrienne Raquel, an image maker and art director whose inspiration stems from femininity, soulfulness, and color.
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