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Toronto's Centre for Addiction and Mental Health: No One Left Behind


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Against the backdrop of a growing mental health crisis, the Centre for Addiction and Mental Health (CAMH) is putting a stake in the ground by launching the world’s largest fundraising campaign to support hospital-based mental health research, starting with a new advertising platform: "No one left behind." It couldn't be coming at a more critical time.
Agency: Camp Jefferson

According to the World Health Organization, more than 450 million people—including 6.7 million Canadians—are struggling with mental illness, making it the leading cause of disability worldwide. More than half of Canadians will have dealt with some form of mental illness by the age of 40, and more than 11 people per day—totalling more than 4,000 people per year—lose their life to suicide. Developed in partnership with Toronto agency Camp Jefferson, “No one left behind,” is the centrepiece of the $500 million fundraising campaign, making it the world's largest fundraising campaign for hospital-based mental health research. The funding will go in part toward building the new CAMH Research & Discovery Centre—a state-of-the-art facility that will lead to ground-breaking research to get people the solutions they need.
Credits Other credits

Client

CMO & VP, Community Giving and Engagement: Sarah Chamberlin

Director, Integrated Marketing: Trina Klinck

Director, Donor Engagement: Meghan Kelly

Interim Director, Impact Communications: Lisa Plenderleith

Senior Manager, Digital and Acquisition Marketing: Bhairavi Sampat

SVP Public Affairs and Partnerships, Chief Strategy Officer: Lori Spadorcia

Director, Communications and Public Affairs: Paris Semansky

Senior Manager, Communications: Karen Cleveland

Digital, Email & Content Specialist: Kelsey Watson

Digital Marketing and Content Specialist: Miranda Yorke

Director, Events, CAMH: Geoffrey Chown

Senior Media Relations Specialist: Sean O'Malley

Agency

SVP, Director of Creative: Julie Nikolic

SVP, General Manager: Edith Rosa

SVP, Head of Strategy: Ian Barr

Account Director: Roshel Kidd

Account Supervisor: Jose Baylon

Account Coordinator: Ashley Lorenzo

Design Director: Leah Renihan

Production Designer: Ian Flynn

Production Designer: Anna Lew

Magic Circle Workshop

Senior Production Manager: Betsy Tran

Senior Studio Lead: Shireen Kok

Senior Retoucher: Hailey Williams

Studio Coordinator: Graham Stewart

Production

Editorial: Outsider Editorial

Editor: Michael Barker

Producer: Kristina Anzlinger

Visual Effects: The Vanity

VFX Artist: Sean Cochrane

Executive Producer: Stephanie Pennington

Post Production: Alter Ego

Senior Colourist: Wade Odlum

Audio House: OSO Audio

Audio Creative Director: Harry Knazan

Producer: Jane Heath

Photography: Fuze

Stills Photographer: Jeff Carlson

Executive Producer: Nicole Gomez

Media Agency: Jungle Media

VP, Media Planning: Derek Laurendeau

Media Supervisor: Karen Chow

Managing Partner: Cindy Drown

Assistant Media Planner: Claudia Boucher

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