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Toronto's Centre for Addiction and Mental Health: No One Left BehindThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Against the backdrop of a growing mental health crisis, the Centre for Addiction and Mental Health (CAMH) is putting a stake in the ground by launching the world’s largest fundraising campaign to support hospital-based mental health research, starting with a new advertising platform: "No one left behind." It couldn't be coming at a more critical time.
Agency: Camp Jefferson According to the World Health Organization, more than 450 million people—including 6.7 million Canadians—are struggling with mental illness, making it the leading cause of disability worldwide. More than half of Canadians will have dealt with some form of mental illness by the age of 40, and more than 11 people per day—totalling more than 4,000 people per year—lose their life to suicide. Developed in partnership with Toronto agency Camp Jefferson, “No one left behind,” is the centrepiece of the $500 million fundraising campaign, making it the world's largest fundraising campaign for hospital-based mental health research. The funding will go in part toward building the new CAMH Research & Discovery Centre—a state-of-the-art facility that will lead to ground-breaking research to get people the solutions they need.
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