Knorr: Dare to Try - Hero

An unexpected sustainable food source is on the rise and Knorr is leading the charge with educating and entertaining Gen Z on how to change the world by changing what’s on their plates. Partnering with 11 TikTok influencers with a reach of over 40m cumulative followers, Knorr and IPG agencies designed Dare to Try to show that dishes can be delicious, daring, and include more sustainable choices, like insects.