Interactive ad: Knorr: Mod The Veg

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Top 6: March 20th 2024

Integrated creative agency MullenLowe partners with global food brand Knorr to reveal to top gaming publishers a little-known imbalance found in a multitude of their games. The campaign presents a collaborative effort from the Integrated Agency Team led by MullenLowe with insights and Mods developed by The Invaders, Influencer partnerships with Ninja and other global streamers by ITB, PR handled by Weber Shandwick and media by Mindshare.

Category Food
URL https://www.knorr.com/de/modtheveg.html
Client Knorr
Agency MullenLowe London
Country United Kingdom
Uploaded 14 March, 2024

Credits

Creative Director
carlos rodriguez
Creative
Jamie Warburton
Creative
Irene Pineda
Producer
Claire Toms

Other credits

Agency

Account Director Rebecca Morris

Strategy Director Denis Camargo

Head of Production Irene Pineda

Designer Hannah Tsuji

Project Manager Karen Franklyn

Agency The Invaders

Chief Executive Officer Frieda Ulsamer de Waard

Founder Ruben Houkes

Creative Director Kevin Loos

Consultant Joris Presser

Account Director Marie-Claire de Gou

Strategy Director Frank Gorenl

Consultant Pieter Doove

Art Director Arman Gungor

Content Producer Thomas Aalderink

Media Weber Shandwick

Vice President Joanna Prichard

Creative Rich Radcliffe

Account Manager Rose Swingler

Account Director Dominik HENNES

Media Mindshare

Partner Jemma Parks

Media Director Lourens Smith

Manager Olivia Marks

Music / Sound Jungle Studios

Knorr: Mod The Veg

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