Women in Construction Institute: People At Work

On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation. The “Women in Construction” Institute plays a crucial role in empowering and including women in the construction industry workforce. Since 2006, the Brazilian organization has offered courses, training, and qualification workshops that have directly empowered over 6,000 women and indirectly impacted 60,000 women in peripheral situations, providing a new perspective on work and helping to transform the sector.