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Volvo VNL with I-Torque: What If A Trucker Designed A TruckThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
What if a trucker designed a truck? Volvo Trucks North America put rubber to the road with famed trucking efficiency guru Joel Morrow to find out; showcasing the revolutionary results with real truckers. Joel's nearly five-million-mile journey in search of a better driving experience and improved fuel efficiency helped Volvo Trucks create the new Volvo VNL with I-Torque - a unique powertrain solution enabling the truck to operate optimally with up to a 31% increase in fuel efficient speed range, achieving up to an amazing 8.5 miles per gallon at 55-85 mph. Created with its agency of record Baldwin&, Volvo Truck's four-part social series features eclectic trucking influencers like Sharae Moore, founder of She Trucking, driving alongside Joel. Entitled 'No Compromise,' the campaign teaches people about I-Torque's unique combination of power and efficiency in a compelling, human way.
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