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Web Film
Volvo VNL with I-Torque: What If A Trucker Designed A Truck
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What if a trucker designed a truck? Volvo Trucks North America put rubber to the road with famed trucking efficiency guru Joel Morrow to find out; showcasing the revolutionary results with real truckers. Joel's nearly five-million-mile journey in search of a better driving experience and improved fuel efficiency helped Volvo Trucks create the new Volvo VNL with I-Torque - a unique powertrain solution enabling the truck to operate optimally with up to a 31% increase in fuel efficient speed range, achieving up to an amazing 8.5 miles per gallon at 55-85 mph. Created with its agency of record Baldwin&, Volvo Truck's four-part social series features eclectic trucking influencers like Sharae Moore, founder of She Trucking, driving alongside Joel. Entitled 'No Compromise,' the campaign teaches people about I-Torque's unique combination of power and efficiency in a compelling, human way.
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