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McDonald's: McSpicy Face
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McDonald's latest film by Leo Burnett calls on the UK to own their 'McSpicy face' as the McSpicy becomes a permanent feature on the McDonald’s menu. 'Own Your McSpicy Face' is a joyous campaign that centres on the creative insight that everyone has that face they pull when they eat something spicy. Whether you style it out, or go big with your facial expressions, McDonald's are calling on the UK to put our insecurities to one side and wear their 'spicy' faces with pride. The 30-second film shows people boldly owning their McSpicy faces in public locations, celebrating the fact that McSpicy is back. The spot opens with a woman sat at a bus stop, tucking into her McSpicy, styling out the heat, to a young woman expressively trying to cool her mouth down after taking a bite. We also see a man sat in a car outside a McDonald’s, dancing and pouting through the spiciness as people in the car park stare in confusion. Later, we see a drummer in a recording studio take a bite of a McSpicy, hitting the hi-hat on his drum kit to cope with the spice. The film ends by showing the McSpicy in its glory. “Own your McSpicy face” the familiar voiceover says, “the McSpicy is here to stay.”
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