World Vasectomy Day: Cards to Nards

As the first Valentine's Day since the overturn of Roe v. Wade in the United States, a true act of love looks different this year, with chocolates and flowers just not cutting it. Conversations around reproductive care and family planning have always been one-sided, with those who can get pregnant being held responsible for birth control, when 100% of unwanted pregnancies are caused by testicles.
Agency: Tombras

According to research from sex toy brand EdenFantasys, people not only have more sex on Valentine’s Day, they also claim to have better sex on the holiday. So, how can we keep the sexiness of Valentine’s Day alive, while leveling the contraceptive playing field? It’s time to start talking directly to testes since they can't get pregnant, but they can help take some of the burden off of those who can. Cards to Nards is a campaign from global nonprofit World Vasectomy Day (WVD) that allows you to send greeting cards directly to testicles so they can learn about vasectomies as an easy and effective form of contraception. Creator and comedian Ilana Glazer, who is passionate about abortion rights and reproductive health equity, has teamed up with WVD for the initiative to help raise awareness about the importance of considering a post-Roe vasectomy. In the video PSA, Glazer incorporates her comedic energy and tongue-in-cheek tone while reading lines from the cards and sharing key campaign message points. The Cards to Nards initiative, created by independent advertising agency Tombras, redefines what a true act of love means this Valentine’s Day - and beyond. The campaign includes a series of limited-edition physical and digital cards on cardstonards.com, custom-made upside down heart lollipops (resembling testicles) that say 'Unwanted Pregnancy Sucks', and a series of wild out-of-home postings around New York City. There is a call-to-action to share the cards on social media using the hashtag #CardstoNards. A select number of people who share #CardstoNards on Instagram or Twitter (IG: @world.vasectomy.day; Twitter: @WorldVasDay) will be eligible to win physical Cards to Nards greetings, as well as our custom-made lollipops.