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Venables Bell + Partners latest campaign for digital real estate platform, Opendoor, highlights how Opendoor empowers everyone – including professional athletes – to seize all of … read morelife's opportunities without letting the traditional real estate process hold them back. In this new era of player empowerment, athletes switch teams and cities at a moment's notice while fans, traditional media, and social media churn to keep track of every move. February 2023 may go down as one of the wildest trade seasons in the history of the NBA, with 28 teams trading 58 players. At the centre of this, the Phoenix Suns made a blockbuster trade for one of the biggest superstars in the league. 'Traded' delivers an entertaining take on an all too familiar moment in professional sports, the player press conference, showing what happens when an athlete finally stops giving boilerplate answers and starts speaking their mind about the often sensationalised topic of trades. In doing so, Opendoor highlights the universal truth that whether you're a superstar or a regular Joe or Jane, moving remains one of the most stressful experiences in life. Opendoor and VB+P collaborated with acclaimed director Clay Weiner and Biscuit Films to create a teaser spot that dropped during the February 9th NBA Trade Deadline, as well as the final videos. As an official sponsor of the Phoenix Suns, Opendoor has launched the new 'Traded' spot, in anticipation of the Phoenix Suns’ new star player joining their line up, and the long-form film launching online.
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Credits
Other credits
Client
Marketing Executive David Corns
Content Director Lauren West
Marketing Tirza DiOro
Agency
Founder Paul Venables
Head of Production Hilary Coate
Producer Lexi Alaga
Brand Manager Kristin Obi
Brand Manager Stevie Chu
Brand Manager Mackenzie John
Strategy Director Jasmine Clark
Strategist Neil Slotterback
Business Affairs Manager Kelly Ingles
Traffic Christine Tom
Production
Managing Director Shawn Lacy
Executive Producer Holly Vega
Head of Production Sean Moody
Line Producer Trevor Allen
Production Designer Damon Fortier
Wardrobe Jenna Wright
Makeup Artist Kokeeta Douglas
Post Production / VFXJogger
Executive Producer Andy Brown
Flame Lead Brendan Crockett
Flame Artist Katrina Salicrup
Flame Artist Michael Vaglienty
Flame Artist Trent Shumway
Flame Artist Jorge Tanaka
Head of Production Diana Cheng
Producer Joel Paisner
Post Production / VFX Blacksmith
Colourist Mikey Pehanich
Colour Assistant Sam Howells
Colour Producer Adam Vevang
Editorial Cut+Run US
Editor Pete Koob
Edit Assistant Stefan Manz
Executive Producer Brian Stanley
Head of Production Kristen Jenkins
Music / Sound One Union
Sound Engineer Joaby Deal
Executive Producer Michael Swarce
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