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Opendoor: Super Bowl Halftime Real Estate Sale, 1

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Opendoor, the leading e-commerce platform revolutionising residential real estate, is announcing a Big Game commercial like no other. The brand will showcase a real homeowner in real-time getting a fast and easy all-cash offer on their home in the same amount of time it takes for the Big Game halftime to run—shattering the century-old assumption that selling a home has to be a hard, time-consuming, and highly stressful process. So how will Opendoor pull it off? The live ad will feature a real homeowner in Atlanta - one of the most challenging cities to sell a home in - showcasing their house via Opendoor’s Virtual Assessment, a virtual showing of the house that removes the need for in-person tours. Livestream footage will air on Atlanta TV and on the Opendoor website. The spot will demonstrate how selling a home can be as easy as a few taps on your phone during the halftime show. Even if all your friends are yelling in the background, and even if the house is a mess, a quick Virtual Tour is all Opendoor needs to assess your home and give you a real offer. Yes. Selling your home can be this simple. Opendoor’s unique approach to real estate allows homeowners to streamline selling their home by bringing it online, eliminating the hurdles and paperwork that come with the traditional, outdated selling process. The Big Game commercial will showcase the speed and convenience of Opendoor and show how homeowners can quickly receive a hassle-free offer on their home. To view the live halftime showing during the Big Game and for more information on how to sign up for your own tour with Opendoor, please visit Opendoor.com.
Credits Other credits

Client

Chief Marketing Officer David Corns

Head of Brand Allie Cole

Head of Marketing Lauren West

Marketing Tirza DiOro

Agency

Content Producer Will Dempster

President Kerry McKibbin

Managing Director Alison Whisenant

Managing Director Tyler Harris

Account Director Sam Tuttle

Account Handling Tori Berels

Head of Strategy Jeff McCrory

Strategist Nimisha Jain

Strategist Hannah Hugeback

Communications Director Rachelle Avila

Media Deutsch LA

Production

Production Designer Nick Kuwik

Stylist Holly Hadesty

Hair and Makeup Kerry Herta

Casting Erica Henderson

Executive Producer Victoria Guenier

Photographer Fernando Decillis

Post Production / VFX Company 3 LA

Colourist Matthieu Toullet

Colour Producer Chris Anthony

Editorial Mackcut

Editor Mike Rizzo

Edit Assistant Evelyn Chat

Executive Producer Gina Pagano

Producer Kayla Robinson

Music / Sound Another Country

Sound Designer Erik Widmark

Audio Assistant Brett Rossiter

Executive Producer Louise Rider

Producer Josh Hunnicutt

Managing Director Tim Konn

PR ABMC

Account Director Erika Berg

Account Supervisor Kristin Martinez

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