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Kellogg's: Better Days Are Built On Breakfast
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Kellogg launches new brand platform, 'Better Days Are Built on Breakfast', with film by Leo Burnett to raise awareness of Kellogg's 25 years of support for breakfast clubs in the UK. The brand has launched its latest campaign with Leo Burnett, encapsulating the fact that everyone deserves a good breakfast - no matter where they live, their age, who they live with or the challenges they face. The 30" film aims to celebrate Kellogg's long legacy of tackling food insecurity, providing funding for breakfast clubs in the UK and donating to foodbanks. In the last 25 years, Kellogg’s has supported 5,000 schools and has donated over £5 million through its Breakfast Club programme. It will be increasing the size and scope of its programme across the UK this year, supporting another 50% of schools and reaching over 20,000 more children.
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