Kellogg's: See You In The Morning

Cornelius the cockerel, Kellogg’s beloved mascot since 1958, has been reimagined in a new integrated marketing campaign, See You in the Morning, developed in partnership with Leo Burnett, which celebrates Kellogg’s legacy of being the ‘OG of breakfast’. The new 3D Cornelius will now feature across more of Kellogg’s iconic cereals as part of a 360° full-funnel campaign for the Masterbrand. It will be supported by a £12m investment in the UK across TV, digital, social, OOH, retail and instore.