IRN BRU: Wire

IRN-BRU kicks off its 2023 Taste Debate with a film parody campaign by the Leith Agency and a refreshed media strategy from the7stars. Now in its third year, IRN-BRU's popular Taste Debate returns with 'WIRE', a short film that comically explores the ambiguity of IRN-BRU's taste. The new campaign see's Scotland's most loved soft drink move away from linear TV, to connect with Scotland's Gen Z audiences across all major BVOD platforms, Netflix, Cinema, and Twitch, in an integrated video-led media strategy planned by the7stars and running until the 30th April.
Agency: The Leith Agency

In ‘WIRE’, we find two American cops frantically trying to defuse a ticking-time bomb - but which wire to cut? “It’s the one that’s the same colour as IRN-BRU with all its Bubble gummy flavour”, states the police chief to her partner. The bomb disposal technician pauses, cutters poised, before he counters “you mean its Tutti Frutti flavour?” Hilariously this sparks a dispute over the specific taste of IRN-BRU, distracting both officers from the pressing task at hand. In the midst of their disagreement we hear a loud bang, and the ad closes with two flaming cans of IRN-BRU and the endline: “LET’S JUST AGREE IT TASTES BANGIN’”.