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Irn Bru: "If"
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Rushes recently completed this 60 second spot for Irn-Bru for Director Martin Wedderburn and Producer Ray Allen at MTP and The Leith Agency. Soft drink brand Irn-Bru launched its first new television campaign in over a year with a campaign focussing on what it means to be Scottish, the sense of pride in a being a Scot and the pride in the treasured Irn-Bru brand. The campaign based on Rudyard Kipling's poignant poem, 'If', was created by The Leith Agency and aired only in Scotland. The poem has been skilfully re-written for the ad to capture the Scottish national sprit and successfully combines that sense of Scottish pride with humour and a sprinkling of the trademark Irn-Bru irreverence! The commercial celebrates everyday life and what it means to be Scottish; football fans sharing the disappointment of a Scotland defeat, a naked couple braving the elements for a New Year's dip, girlfriends discarding their 6 inch heels to walk home barefoot through the puddles after a night partying and a group of friends braving the midges and mud camping in a field.
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