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Felix Mobile: Tree Parenthood
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Our job was to shift felix mobile from being seen as the greenest plan (values) to being seen as the most fulfilling plan (value + values) and as result, steal away some customers from other telco brands with little to no green credentials. So, with the help of dozens of mischievous, animated baby trees, this fun-filled campaign showed everyone how your mobile plan can make the world a better place...and you the proud parent of a baby tree, or dozens.
Agency: Paper Moose
Director of Photography: Mike Roberts Related |
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