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Top 6: June 16th 2021
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Felix Mobile: This is greenTop 6: June 16th 2021
Painted with CO2 absorbing paint, made in Australia by Graphenstone, the mural absorbs as much carbon dioxide as a mature 250kg tree does in six months. The paint also emits ultra-low levels of volatile organic compounds (VOCs) compared to traditional commercial paints. The mural is the centrepiece of a new national campaign created by hybrid creative agency, Paper Moose, for the fast growing carbon-neutral telco, building off their brand platform ‘The Plan With A Bigger Plan’. The campaign coincided with World Environmental Day on 5th June, which saw felix commit to planting an additional 25,000 trees, in aid of their larger goal of 1,000,000 trees planted.
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