Prefeitura de Ilhabela: Disappeared Island

Situation - Hepatitis C has been growing in the Brazilian population and worldwide. This happens due to the lack of testing and treatment, even though they are free in Brazil. Hepatitis C is a silent disease that, if not treated in time, can lead to liver cirrhosis and liver cancer.Brief - Establish a controlled area of action to test and treat hepatitis C in its entire population. The repercussion and notoriety of the action will give strength to the eradication of hepatitis C through other similar projects.

Objectives - Remove this area entirely from the hepatitis C map, zeroing its existence, testing and treating all its inhabitants, in order to create a system capable of being reproduced in other areas of Brazil.


We erase Ihabela / SP - Brazil - from the World Map of hepatitis C in realtime. With each computed test, a piece of the island's image disappeared on the action's landing page. As 100% of the population is under test, the island has disappeared completely.
Target audience - Target audience (consumer demographic / individuals / organizations) 100% of the population of Ilhabela / SP - Brazil.