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Interactive
State: Tally My Post
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Gen Z love their stuff. Finding stuff, buying stuff, tracking stuff, unboxing stuff, and sharing stuff on social media. But despite spending money on big things, only half of them were buying contents insurance. So we made insuring their stuff as easy as posting about it. Tally My Post uses multi-pass cloud vision machine learning technology to analyze a social post image, recognise the contents within it, cross reference those contents against claims data, and generate a quote to insure them. Photos became quotes. Quotes became policies. And a generation of young stuff-loving New Zealanders hardly lifted a thumb.
Agency: Colenso BBDO
Head of Innovation and Tech- Logan Maire - Colenso BBDO Related
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