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State: Spend time on life

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State has released another chapter in their new 'Click. Done' campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.'Spend time on life', is a suite of commercials that hero the simple premise that insurance shouldn’t be complicated, and with State, it isn’t.An instantly recognisable executional style embraces this, and has seen five pieces of work come out in quick succession - all heroing the simplicity of dealing with the heritage insurer.
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Client: IAG

Agency: Colenso BBDO

Partners: Spark PHD, Franklin Road, Beryl

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