 |
Top 6: March 22nd 2023
On March 7th, McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors that can be found in the print … read more/ outdoor and film campaign developed by TBWAParis under the concept: "New colors". With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows,... such as Chaplin, Zorro, an English guard, a vampire. And a TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real. The opportunity to put color in the daily life of the French at this end of winter.
read less...Client : Xavier Royaux, Anne Lainé, Clémence De Raulin, Guillaume Milesi, Marie Olivier
Agency : Christophe Neyret, Margaux Wanin, Julia Montagu, Nina Fernandes
Head of strategic planning : Céline Mazza
Food Creative Director : Maud Poilpre
Assistante DA : Julie Magnier
Head of TV ¨production and CEO Else : Maxime Boiron
Post Producer : Elise Gamboa
Production
Sound Production : Else
Head of music and sound : Olivier Lefebvre
Music Artistic Director : Ferdinand Huet
Sound Director : Fabrice Pouvreau
Music : Coming Thru - Nakakembo,Haula Nsubuga et Tony Esterly
Art buyer : Fériel Simon
Photographe : Pol Kurucz / Early Morning
Production : Jennifer Rovero / Early Morning
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
