Singing Out: Oooooooout of Home, 1

Publicis Toronto is proud to announce the launch of a new campaign for Singing Out, a non-profit 2SLGBTQQIA+ choir that has been active in Toronto for over 30 years. The campaign, called ‘Oooooooout of Home’, aims to promote the choir's message of inclusivity and diversity, with a focus on welcoming everyone, regardless of singing ability, sexual orientation or identity. The campaign’s core insight is that singing is a unique experience that transcends boundaries and brings people together, irrespective of their background. When people sing, they often experience a sense of euphoria that can be compared to an orgasm. To capture this essence, Publicis Toronto collaborated with famous photographer Matt Barnes to capture striking images of members of the choir singing, and added provocative headlines to create ads that showcase the joy of singing.