Outdoor ad: Tesco: Howaya Dublin

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Top 6: March 22nd 2023

To celebrate Tesco’s new store launch, BBH Dublin have launched a new piece of media - a bespoke projector - to make sure the whole neighbourhood knows. Charlemont Square is a new Dublin development, in a neighbourhood with lots of footfall. But its new Tesco store is a little hard to find. So BBH Dublin developed an idea that’s hard to miss - taking a traditional 48 sheet poster and projecting onto it. With a copywriter on hand manning the keyboard, bespoke messages were sent via the billboard to unsuspecting passers-by. Each message was personally tailored, while pointing out the Tesco Express store close by. Tesco is all about talking to people on a human level, and know that everyone has different needs. The poster site allowed them to talk to people as individuals, with something meaningful for everyone. Not only that, but the site was used to champion other local businesses such as pubs and takeaways, acknowledging their importance to the community.