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Top 6: March 22nd 2023
Experiential
UBBO: KidZania Pay GapTop 6: March 22nd 2023
In Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work. This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.
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