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Integrated
Wild Secrets: Better with Age
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To normalise pleasure for seniors, online sex toy retailer Wild Secrets set out to welcome them into a world they've been stigmatised from, with the 'Better with Age' campaign by The Royals.
We tapped into the card that's in the back pocket of every senior in the country, becoming the first adult toy brand to offer a Seniors Card discount. We then promoted the discount through an integrated campaign, inviting older Australians to embrace pleasure.
Integrated Project Manager: Alanna Jordan Related |
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