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Wild Secrets: Better with Age Catalogue
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Paper-based channels continue to be the most effective way to reach over 75s (IPA 2022). So when online sex toy retailer Wild Secrets set out to normalise pleasure for seniors, we used an old school media – the mail-order catalogue – to spread a new message of sexual empowerment for the over 60s.
Designed to emanate a renaissance of the sexual revolution, The Better with Age Catalogue challenged taboos surrounding seniors and sex, inviting older Aussies to see that desire never retires. The catalogue was directly distributed to retirement villages across the country, allowing seniors to explore in the privacy of their homes.
Integrated Project Manager: Alanna Jordan Related |
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