KFC: KFC Sand Bucket

There’s a lot of power in a KFC bucket of chicken. This KFC Summer Brand campaign leveraged the sponsorship between Surf Life Saving New Zealand & KFC. For every bucket sold during the course of the campaign, KFC made a donation to Surf Life Saving which equated to over $120,000. It is probably also the first time in history someone has ever said no to a KFC drumstick too.