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Stella Artois is kicking off a new era of modernization by building upon its successful "Make Time for the Life Artois" campaign and encouraging 21+ people to connect in meaningful … read moreways around the dinner table. With the new creative, Stella Artois is adding a vibrant flair that is relevant to a new consumer, focusing on real people and authentic connections. The premium lager is elevating the brand's role at the dinner table with a new commercial and the biggest, most fully integrated 360-campaign in more than half a decade. The stunning new visuals feature friends gathering at a lively dinner table, with an element of fun and spontaneity in each shot. The ‘new’ Stella Artois table has no fixed address; it could be at a restaurant, at home, or even on a sofa or pizza box lid. With Stella Artois new approach to meals, the dinner table is anywhere we can savor life and express our true selves, with style. In “Table Drop,” Stella Artois’ newest commercial, the main character is dining alone and enjoying a Stella Artois in her apartment. Her table drops through the floor into the apartment below her, uniting her with her neighbor who is also eating dinner alone. With the table drop, Stella Artois serves as a catalyst to connect her with a friend through an unexpected drop. This happens through multiple floors of the apartment building, bringing people together for dinner and a Stella Artois, ending with a massive celebration with all the neighbors. The new spot perfectly exemplifies how unplanned and unexpected moments can lead to fun and meaningful connections thanks to Stella Artois. Stella Artois is maximizing “Make Time for the Life Artois” across multiple channels to inspire every consumer to connect around the table and drive conversation around meals. The brand is launching campaigns with Yelp, Instacart, and Uber Eats. Yelp will help consumers discover nearby restaurants and bars, and encourage them to make a reservation and connect with a friend with Stella Artois. Instacart will feature Stella Artois’ “Let’s Do Dinner" hub on its brand page, encouraging consumers to add a six-pack to their grocery cart, enabling consumers to savor a delicious weeknight meal together with Stella Artois. For those who prefer to have their dinner delivered, Stella Artois is partnering with Uber Eats to elevate dinner at home with Stella Artois. Featuring an ad on the homepage, users are encouraged to stock up on Stella Artois after ordering their meal.
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