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Sidaction: Never This Close
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Forty years after the discovery of the AIDS virus, an AIDS-free future is closer than ever. The arrival of the first treatments and, more recently, the reduction in treatment have given great hope to researchers and medical staff. Today, an HIV-positive person on effective treatment no longer transmits the virus. In 2021, 29% of people in France who discovered their HIV status were in an advanced stage of infection, a figure that is not decreasing. French NGO, Sidaction, supports people living with HIV by way of fundraising and donations. The annual Sidaction 2023 weekend - a national event over France including a televised concert featuring a host of national music stars - will take place on March 24, 25 and 26. This year’s new campaign is launched today to encourage people to get involved, to donate and create awareness. Created by The Good Company and directed by Ludo Gontrand through international production company HAMLET, ‘Never This Close’ highlights how close we are to eradicating HIV and not to give up the fight. With a cinematic style, ‘Never this Close’ tactfully shows a couple in a state of attraction, they want to get closer, but there is a hesitation, a pause, a space between them. The threat of HIV and AIDS. They gradually become closer, to touch and show love, illustrating how that space no longer poses danger.
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