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Forty years after the discovery of the AIDS virus, an AIDS-free future is closer than ever. The arrival of the first treatments and, more recently, the reduction in treatment have … read moregiven great hope to researchers and medical staff. Today, an HIV-positive person on effective treatment no longer transmits the virus. In 2021, 29% of people in France who discovered their HIV status were in an advanced stage of infection, a figure that is not decreasing. French NGO, Sidaction, supports people living with HIV by way of fundraising and donations. The annual Sidaction 2023 weekend - a national event over France including a televised concert featuring a host of national music stars - will take place on March 24, 25 and 26. This year’s new campaign is launched today to encourage people to get involved, to donate and create awareness. Created by The Good Company and directed by Ludo Gontrand through international production company HAMLET, ‘Never This Close’ highlights how close we are to eradicating HIV and not to give up the fight. With a cinematic style, ‘Never this Close’ tactfully shows a couple in a state of attraction, they want to get closer, but there is a hesitation, a pause, a space between them. The threat of HIV and AIDS. They gradually become closer, to touch and show love, illustrating how that space no longer poses danger.
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Advertiser managers: Alexandre Jalbert, Bérénice Pierson
Public Relations Manager: Morgane Raterron
Agency
Agency managers: Luc Wise, Julien Quidor dit Pasquet,
Designers: Fabien Gailleul and Philippe Lesesvre, Hadi Hassan-Helou
Editorial Designer: Joelle Elhajj
Project management: Lisa Buisson, Garance Askevis
Strategic planning: Lisa Gache
PR managers: Pauline Germain, Léa Dénommé
Production
Photographer: Denis Boulze
Production Manager: Timothée Salze-Lozac'h
Production Coordinator: Ella Guionneau
Set designer : Lucie Libotte
POST-PRODUCTION: Everest
Post-Producer: Ronan Rigoussen
Chief Editor: Gao Chen
Calibration: Julien Alary
MUSIC :
Sound studio: AudioScore
Composer: Arthur Dutil
Sound Design: Arthur Dutil, Clement Woodini & Antoine Cerbere
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