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Web Film
Sidaction: Clicks of Temptation
To combat ongoing misconceptions about HIV/AIDS, The Good Company created a campaign for Sidaction, an association supporting those with the disease and their families, to inform younger people who are receiving misinformation. They created several films with irresistably-tantalizing titles, and placed them amongst other clickbait, prompting internauts to click. Each film begins with the content the headline promised, before a scientist steps in to deliver truthful information about the disease in order to educate viewers.
Agency managers: Luc Wise, Julien Quidor dit Pasquet Related |
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