SOVA: Electricity support for all!

SOVA is Sweden's leading supplier of quality beds.
In Sweden electricity bills are going through the roof prompting politicians to draft electricity subsidy proposals called ”Electricity support”.
To promote their new adjustable beds we jacked into the very current discussion, playing with the words ”electricity support”, in this case referring to their electric beds that give tremendous support. A way of taking a well used phrase and applying it to something new and timely.