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Tropicana: All Pulp


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This April Fools' Day, Tropicana has created a fake product inspired by one of the internet's fiercest debates: the best amount of pulp in orange juice. For some reason, people have strong opinions-and Tropicana has a juice for every preference. This got us thinking: if orange juice fans are already so divided between "no pulp," "some pulp," and "lots of pulp," what would happen if we added a fourth option? Enter "All Pulp." To introduce our pulpiest juice yet, we worked with our in-house studio, Yeti, to develop a short, satirical announcement post. The result? A video to establish the launch of All Pulp as a huge step forward for the brand—and for pulp lovers worldwide.
Credits Other credits

Social Content Designer: Isabelle Cookson

SVP, Social Strategy Lead, US: Meg Riley

Strategy Director, Social: Lindsay Graydon

Social Strategist: Baylor Tyrie

Community Manager: Emma Laudano

Senior Account Executive: Dottie Arsenault

Project Manager: Kadi Rufo

Agency Experience Lead: Paige Hoffman

Associate Director, Business Affairs: Delores Martin

Associate Business Affairs Manager: Mikayla Fitzpatrick

SVP, Executive Director, MLPR: Kelly Burke

VP, Account Director, MLPR: Colin Brown

Production Company: YETI Productions

Senior Content Producer: Abbey Phelps

Senior Editor/Shooter: Jake Stafford

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