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Tropicana: All PulpThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
This April Fools' Day, Tropicana has created a fake product inspired by one of the internet's fiercest debates: the best amount of pulp in orange juice. For some reason, people have strong opinions-and Tropicana has a juice for every preference. This got us thinking: if orange juice fans are already so divided between "no pulp," "some pulp," and "lots of pulp," what would happen if we added a fourth option? Enter "All Pulp." To introduce our pulpiest juice yet, we worked with our in-house studio, Yeti, to develop a short, satirical announcement post. The result? A video to establish the launch of All Pulp as a huge step forward for the brand—and for pulp lovers worldwide.
Social Content Designer: Isabelle Cookson |
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