Deutsche Bahn Business Travel: Gaming

Deutsche Bahn, the German national railway company, will intensify its focus on business customers in 2023 for good reason, as this important target group is highly valued. Many meetings that were previously exclusively held in person are now commonly scheduled as online calls. However, conducting business via video call has its challenges, and some participants who work from home have become extremely adept at perfecting the art of multitasking. The new campaign made by Ogilvy Frankfurt reveals the unvarnished truth behind the camera of online meetings and is aimed directly at the target audience of business travelers. The intention is clear: "If you want your business partners' full attention, it's better to meet them in person." Even a well-prepared presentation does not receive the attention it deserves if yoga is being practiced or video games are being played with the camera turned off.