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SNCF French Railways: Born to be Wild
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SNCF Voyageurs, as a reference and leader in passenger rail transport, is introducing its first brand film. By affirming the new kind of freedom offered by train travel, it invites people to opt for train travel, thanks to the range of offers and destinations it proposes.
Agency: Rosa, Paris Since January 1, 2020, SNCF Voyageurs has reunited all of the SNCF Group's passenger rail transport activities and expertise, for both daily and long-distance trains, with Transilien in Ile-de-France, the regional TER, TGV INOUI, OUIGO, INTERCITES to travel across France and Europe, and its online travel agency SNCF CONNECT. The SNCF Group has recently adapted its brand strategy to its new organisation, with the aim of making it stronger and more transparent, and SNCF Voyageurs has since become a leading brand in all of these domains and for its customers. By regrouping all of its activities around a collective commitment to simpler, more accessible and responsible mobility by train, SNCF Voyageurs made a strategic choice to encourage the option of train travel and stand out among its competitors in all its markets. With 15,000 daily trains, 2,500 destinations and 5 million journeys every day, SNCF Voyageurs is now the brand with the most complete and efficient range of train offers on the market. A brand that intends to convince every customer to choose train travel with SNCF Voyageurs. To affirm this ambition, SNCF Voyageurs is starting a new adventure, accompanied by its agency Rosa Paris, with the launch of its first brand film "Born to Be Wild", a timeless ode to freedom. The film launches April 3 across TV, cinemas and digital, just as the warm weather – and the itch to travel - returns.
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