 |
Top 6: April 12th 2023
Interactive
Fnac: Playlist - Reset by Fnac, 1
Top 6: April 12th 2023
Algorithms have a great influence on our cultural consumption, on what we watch and what we listen to. After having identified our tastes, they offer options that perfectly match them. By doing so, they deprive us of all the richness of the catalogs available on platforms, but also of many discoveries and emotions that are associated with them. It's not because we're fans of French rap that we can't get a slap in the face when we discover the music of a jazz artist.
Agency: Publicis Conseil, Paris Fnac is the iconic cultural retailer in France, fighting for culture’s openness since 1954. To exist in the world of platforms, the objective was to run a fight model against model. Platforms are made of powerful recommendation algorithms. Fnac will then hack the algorithms, in a creative way. Fnac and Publicis Conseil are launching "Reset by Fnac": a playlist specially designed to renew the algorithm's recommendations. Accessible for free on the main music streaming platforms, it consists of a very eclectic mix of genres that allows to confuse the algorithm and thus, to benefit from a greater variety of new music recommendations. Through this initiative, Fnac is pursuing its commitment to promoting cultural diversity and helping French people, but also people around the world, to open up to new horizons. The "Reset by Fnac" campaign will be displayed on social and digital media as well as on bar tables starting April 17.
MARKETING TEAM : Florence Lemetais, Julien Le Bescond, Hélène Brosselin, Christelle Belat RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
