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Algorithms have a great influence on our cultural consumption, on what we watch and what we listen to. After having identified our tastes, they offer options that perfectly match … read morethem. By doing so, they deprive us of all the richness of the catalogs available on platforms, but also of many discoveries and emotions that are associated with them. It's not because we're fans of French rap that we can't get a slap in the face when we discover the music of a jazz artist. Fnac is the iconic cultural retailer in France, fighting for culture’s openness since 1954. To exist in the world of platforms, the objective was to run a fight model against model. Platforms are made of powerful recommendation algorithms. Fnac will then hack the algorithms, in a creative way. Fnac and Publicis Conseil are launching "Reset by Fnac": a playlist specially designed to renew the algorithm's recommendations. Accessible for free on the main music streaming platforms, it consists of a very eclectic mix of genres that allows to confuse the algorithm and thus, to benefit from a greater variety of new music recommendations. Through this initiative, Fnac is pursuing its commitment to promoting cultural diversity and helping French people, but also people around the world, to open up to new horizons. The "Reset by Fnac" campaign will be displayed on social and digital media as well as on bar tables starting April 17.
read less...MARKETING TEAM : Florence Lemetais, Julien Le Bescond, Hélène Brosselin, Christelle Belat
Agency
CEO/CCO PUBLICIS CONSEIL - CCO PUBLICIS GROUPE FRANCE: Marco Venturelli
VICE-PRESIDENT PUBLICIS GROUPE : Nicolas Zunz
VICE-PRESIDENTE PUBLICIS CONSEIL: Alexandra Evan
STRATEGIC PLANNING: Théo Tiret
CLIENT LEAD : Claire Viala
ACCOUNT MANAGERS: Anne-Sophie Largouet, Arnaud Lefort, Lauriane Fournier
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