 |
Tv
The Cybersmile Foundation: Would You Say It?
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
ITV has launched a new behaviour change campaign 'Would you say it?' to tackle online trolling. The campaign, which launches during an advert break in the England vs Brazil Women’s Football match on ITV1, will be broadcast across ITV’s channels. It has been developed in partnership with The Cybersmile Foundation, the nonprofit specialising in tackling all forms of bullying and abuse online, and aims to target people who make hurtful comments online but pass it off as ‘banter’. This group, called ‘casual critics’, are responsible for the majority of trolling-type behaviour and don’t see what they do as wrong because they don’t see the real world impact their comments cause. Through three creative executions developed by ITV Creative, unsuspecting social media users come face-to-face with the people at the receiving end of their hurtful comments. No longer able to hide behind the screen, the adverts show the impact of their comment and invite the viewer to think twice about what they post through the end line: “If you wouldn’t say it, don’t send it”. The campaign signposts audiences to WouldYouSayIt.itv, which includes guidance about online commenting and points to the Cybersmile Foundation’s website - for specialist advice and support for those experiencing more serious types of harassment online.
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
